A little more than a third of the world's population - 360 million people - is affected by hearing problems linked to the natural aging of the ear, called presbycusis. Fatigue, difficulty to understand a conversation in a restaurant or at television, confusion between words, habit of having others repeat themselves : presbycusis concerns 90% of current hearing problems and represents 95% of the indications for hearing aids from ENT doctors. Badlly perceived, because it testifies the ageing of the ear, presbycusis is no longer the prerogative of the elderly : in our noisy world, it manifests itself earlier and 25% of people under 30 have a hearing loss greater than 20dB.
Cost of hearing aids, aesthetics (80% of worldwide sales of hearing aids are BTE), complexity of the care path, complexity of the hearing device : in France, 3 out of 4 people concerned reject hearing aids ; in the United States, less than 20% of Americans seek hearing aids. Similar figures can be found throughout the world. By refusing hearing aids, these people expose themselves to the well-known risks of cognitive delays and withdrawal (see our article on the subject : The auditory brain: close correlation between hearing and cognition). In order to provide them an effective, immediate and discreet solution, SERINITI has developed the ORISON (invisible, digital, instant-fit CIC) and AZUR (rechargeable, digital, mini BTE) hearing solutions.
